Course Descriptions
Trimester 1
Credits
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TEC 605 – Introduction to Data, Databases & Data-Driven Decision Making This course will introduce the fundamentals of database modelling and design, how to access, integrate, organise, prepare and transform data for data analytics and introduce the concepts, methods and processes of business analytics for creating a competitive advantage.3
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QMB 513 – Statistical Methods for Data Analytics This course is designed to develop statistical thinking, understanding variation and using data to identify possible sources of variation. Specific techniques include basic descriptive and inferential procedures and regression modelling.3
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MKG 615 – Consumers and Markets Analytics This course offers methods, tools, and techniques for qualitative and quantitative analysis of consumer behaviour and markets, which constitute a key input for product strategies and the introduction of new products and services.3
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MGT 605 – Strategic Supply Chain Management This course is concerned with optimising the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. It addresses issues related to sustainability, risk management and the challenges of establishing trust and collaboration amongst supply chain partners.3
Trimester 2
Credits
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TEC 650 – Artificial Intelligence and Applied Machine Learning This course provides an overview of AI technologies, explains how they can be used in practice from a business point of view, how Machine Learning is applied to disrupt industries, and their applications in structured and unstructured data.3
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TEC 640 – Python Programming for Data Science Learning Python is fundamental to understand what is data science and to learn how to put analytics and artificial intelligence at work. This course will cover manipulating, transforming, and cleaning data; visualizing different types of data; and using data to build statistical or machine learning models using Python.3
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MGT 657 – Project and Quality Management This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. It teaches the fundamentals of Project Management and covers Quality Management concepts and tools.3
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COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.3
Trimester 3
Credits
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TEC 635 – Exploring, Visualising & Story Telling with Data This course will cover the process of reframing a business question as a data question, identifying the relevant data, integrating and cleaning the data, performing the analysis, deriving and communicating insights from the analysis.3
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TEC 660 – Cloud Computing and Data Analytics This course aims to provide an overall understanding of cloud computing services and introduces students to some specific AWS services to collect, process, analyze, and present data.3
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MGT 666 – Managing Start-Ups Students will be exposed to all aspects of the entrepreneurial process, particularly in the digital era. This will include a discussion of what makes an entrepreneur – creativity, ability to distinguish between a business idea and a business opportunity, response to change and certain personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards developing a business concept, assessing and managing risk, and establishing a bankable business plan. Students are encouraged to develop and critically evaluate suitable business ideas in the digital era using entrepreneurship theories, concepts and frameworks.3
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MKG 620 – Digital Marketing Strategies In today’s fast evolving world, where the digitalization of the economy thanks to leading technologies is one of the best ways to take businesses on a growth trajectory, mastering Digital Marketing Strategies is a key success factor of successful Enterprises. For all companies, whatever the market or size, building company revenue and success requires the best Sales Strategies and appropriate best practices. Without these, a business will not achieve its strategic plan and consequently will be unable to deliver the expected results.3
Trimester 4
Credits
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MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will learn various methodologies, how to apply them to real cases, how to develop a roadmap to implement digital transformation for creating value, and develop skills as an innovator, entrepreneur or investor in new and dynamic environments.3
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TEC 698 – Business Analytics - Capstone Each student, individually or as a small group, will work on a data analytics project to apply analytics methodologies, techniques, tools and skills learned throughout the program to a real-world problem and present the results, insights, and recommendations.3
