Bachelor in Communication and Digital Media (BA-DM)

COM 220 – Communication Skills This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.

ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.

CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.

COM 327 – Crisis Management This course will examine the variables involved in issue and crisis management and how to manage facets of communication, which have a bearing on corporate reputation, during and after crisis. By establishing how to identify potential risk issues and how to cope with crisis situations, students will learn how companies manage their reputation. We will consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation.

MGT 250 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.

MGT 320 – Operations and Project Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.

MGT 305 – Human Resources Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.

MKG 235 – Strategies for Brand Building This course is a first-level course in branding aimed at providing students with the necessary foundation to develop the logic behind the systematic brand planning model. It provides students with an introduction to branding and will cover key steps of the strategic brand building from Analysis to Implementation

LAW 310 – Public International Law and International Organizations This undergraduate course explores the international legal system and the role of international organizations in shaping global governance. It specifically examines the role of the United Nations in promoting peace and security worldwide. Students will gain a better understanding of law-making processes, the institutional arrangements for monitoring compliance, and the enforcement mechanisms in various global governance areas. The course will assess the legitimacy of the existing institutional architecture and explore potential avenues for improvement

COM 320 – Public Relations & Advertising In this practice-oriented course students will learn about the two principal strategic communications tools for brand-building, reputation management and stakeholder communication employed by organizations: public relations and advertising. Students will gain a thorough understanding of communications campaigns from research to planning and from implementation to results evaluation, both from the corporate perspective and also from the perspective of communications agencies working on behalf of corporate clients. Students will also gain insights into special disciplines such as media relations, sponsoring, event management, corporate communications, employee communications, public affairs or investor relations.

MKG 310 – Marketing Strategies Based on intensive case studies where the student will come face-to-face with real-life marketing decisions and will be expected to analyse cases. Emphasizes the process of marketing decision-making, marketing strategy development, and strategic planning.

CSC 495 – Generative AI in Business Generative AI (GenAI) is transforming the way businesses operate—accelerating content creation, automating knowledge work, personalizing customer experiences, and driving product and service innovation. This module introduces students to the business potential of GenAI through a managerial lens, examining strategy, digital transformation, governance, and ethical implications. Students will gain hands-on experience with leading GenAI tools and apply them to practical business scenarios such as recruitment, customer service, marketing content creation, innovation ideation, and automated workflows. Weekly case studies and guided exercises will ground theoretical concepts in real-world practice. By the end, students will be equipped to critically assess and responsibly apply GenAI to create value in a rapidly evolving business landscape.

IUG 3005B – Honours Project : Project Management Report Quantitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study. The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.

IUG 3008 – Responsible Global Enterprise (Plymouth) This module will focus on the management of global enterprises in a responsible way. You will consider the various forces within the local and international environments that are likely to influence firms’ expansion activities, including location choice, entry mode, internationalisation patterns and growth strategies. You will also explore the pros and cons of globalization, the emerging trends in deglobalization, fair trade practices and responsible foreign direct investment (FDI). Finally, you will examine the costs and benefits of offshore outsourcing as a part of global supply chain management and in the context of corporate social responsibility (CSR).

IUG 3009 – Managing Change (Plymouth) The purpose of this module is to develop students’ knowledge of change within an organisational context and key issues involved in the management of change. The module will adopt a critical management perspective to examine and assess a number of change management models and concepts. The module will focus on three areas: the use of problem structuring methods to elicit and share knowledge, an understanding of business processes and, in particular, an awareness of the human resource constraints in the achievement of effectiveness within organizations.

COM 499 – Digital Media Capstone The Digital Media Capstone Course provides students with a strategic approach to communication planning and implementation, including the role of Digital Media in media production, planning and analysis. Building on digital media courses undertaken during the bachelor program, the Capstone Course reinforces and expands upon some of the key learning points of the program including stake holder analysis, crises management and advocacy.

IUG 3005A – Honours Project : Project Management Report Qualitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.

IUG 3006 – Strategy and Leadership (Plymouth) This module brings a problem-focused view to Strategy, Leadership and their interaction through Strategic Leadership. Particular consideration is given to strategic analysis, the development, evaluation and implementation of strategies and appropriate styles of leadership which facilitate this. The ethical and moral responsibilities of leaders will be critiqued, along with the development of relationships between organisational decision makers, leaders, and followers, within businesses.

IUG 3007 – Enterprise, Innovation and Creativity (Plymouth) The aim of the module is to develop an understanding of the concepts of enterprise, innovation and creativity within the context of a variety of organisational and market settings. Students will learn about and apply creative processes to develop an innovative and viable business concept as well as evaluating the resourcing requirements of the proposed business concept (both financial and non-financial).

CSC 350 – Data privacy, Protection and Governance This course is designed to help students with very little or no computing background learn the basics, key issues, and challenges in data privacy, protection and governance. This course will cover how managers can address these challenges across different types of organisation using relevant case studies and exercises.