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Course Descriptions
semester 1
Credits
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TEC 102 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.6.00
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MKG 115 – Fundamentals of Digital Marketing The course provides students with an introduction to all basic principles and concepts of Marketing. It covers the marketing mix, the value creation, customer satisfaction and loyalty. It also covers direct and on-line marketing.6.00
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PSY 223 – Social Psychology This course is designed to provide students with a general introduction to Social Psychology. Students will analyse the structures and properties of human groups and understand how they influence individual behaviour and vice versa. Topics include group dynamics, development of role relationships, development of attitude and prejudice, persuasion and propaganda and application of principles and theories of social psychology in everyday life.6.00
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ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.6.00
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ECO 235 – Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.6.00
semester 2
Credits
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MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/organization.6.00
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STA 243 – Introduction to Statistics & Probability The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique.6.00
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CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies from simple to complex. Using a variety of problem solving techniques, students will learn how to reach the best solution using the sixth step problem solving process.6.00
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ENV 141 – Sustainability and Development Sustainable Development is a course that demonstrates the need for examining the linkages among economic, social, technological, and environmental issues in achieving a sustainable global society. Building on the multi-disciplinary nature of environmental studies, the course incorporates various aspects of economics, social engineering, ethics, politics, and science. The course discusses strategies, legislations, innovations and best practices for more sustainable economies in the future.6.00
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GEN 110 – Diversity, Inclusion & Belonging Students will familiarize themselves with the different concepts of diversity, inclusion and belonging. They will learn what are the unconscious bias, how our brain functions, how to better understand oneself and others and how social identities form. They will learn about the key dimensions of diversity including age, gender, ethnicity/national culture, mental/physical ability, sexual orientation etc. They will be able to understand why D&I matters but why it is hard work to achieve full inclusion and belonging. They will understand how companies are working to create and foster a diverse and inclusive environment for their employees and they will understand implications to the various areas and business functions such as Leadership & Management, Human Resource Management and Marketing etc. Throughout the course, students will be introduced to key concepts related to diversity, inclusion and belonging, and understand the implications of these concepts in professional environments.6.00
semester 3
Credits
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COM 327 – Crisis Management This course will examine the variables involved in issue and crisis management and how to manage facets of communication, which have a bearing on corporate reputation, during and after crisis. By establishing how to identify potential risk issues and how to cope with crisis situations, students will learn how companies manage their reputation. We will consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation.6.00
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COM 220 – Communication Skills This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.6.00
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MGT 240 – Organizational Behaviour This course provides an introduction to individual and group behavior in organizations. Topics include organization theory, organizational culture, team building, power, motivation, commitment and productivity, as well as the dynamics of conflict and change in organizations.6.00
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MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.6.00
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CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.6.00
semester 4
Credits
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MGT 320 – Project and Operations Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.6.00
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MGT 305 – Human Resources Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.6.00
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COM 320 – Public Relations & Advertising In this practice-oriented course students will learn about the two principal strategic communications tools for brand-building, reputation management and stakeholder communication employed by organizations: public relations and advertising. Students will gain a thorough understanding of communications campaigns from research to planning and from implementation to results evaluation, both from the corporate perspective and also from the perspective of communications agencies working on behalf of corporate clients. Students will also gain insights into special disciplines such as media relations, sponsoring, event management, corporate communications, employee communications, public affairs or investor relations.6.00
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COM 314 – Social Media in Business The course will provide students with an overview of developments in new media, how communications managers use technology to communicate and how technology affects the way we communicate. Students will learn how concepts such as digital media, cyber culture and web communities work.6.00
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COM 145 – Business of Media The course focuses on the media and advertising industries and the influence they have on society. Particular emphasis will be placed on how media and advertising affect public thought on subjects such as food, body image, health, politics and government, and consumer choices across socio-economic strata and age groups. The impact and influence of technology and of the big corporations that control much of the media and advertising industries will also be studied.6.00
semester 5
Credits
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CSC 115 – Website Design and Management This course provides a comprehensive overview of website design and management. Students explore the prevailing vocabulary, tools, and standards used in the field and learn how the various facets and multimedia function together in today's web environment. The course provides a solid web design foundation, focusing on content and client-side development. Students learn the basic principles behind Usability and User Experience, how to manage a web project and how to evaluate its success. Finally they gain hands-on practice by producing an interactive website.6.00
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MKG 310 – Marketing Strategies Based on intensive case studies where the student will come face-to-face with real-life marketing decisions and will be expected to analyse cases. Emphasizes the process of marketing decision-making, marketing strategy development, and strategic planning.6.00
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IUG 3005B – Honours Project : Project Management Report Quantitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study. The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.6.00
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IUG 3008 – Responsible Global Enterprise (Plymouth) The module will focus on the management of global enterprises in a responsible way. Students will consider the various forces within the local and international environments that are likely to influence firms’ expansion activities, including location choice, entry mode, internationalisation patterns and growth strategies. Students will also explore the pros and cons of globalization, the emerging trends in de- globalization, fair trade practices and responsible foreign direct investment (FDI). Finally, Students will examine the costs and benefits of offshore outsourcing as a part of global supply chain management and in the context of corporate social responsibility (CSR).6.00
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IUG 3009 – Managing Change (Plymouth) This module considers the importance of change management and how it can be achieved and sustained. You will examine how change affects organisations and the individuals who work within them. You will go on to evaluate the means by which change can be analysed and implemented, considering the interactions between strategy, policy, human resources, and the organisational environment.6.00
semester 6
Credits
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COM 499 – Digital Media Capstone The Digital Media Capstone Course provides students with a strategic approach to communication planning and implementation, including the role of Digital Media in media production, planning and analysis. Building on digital media courses undertaken during the bachelor program, the Capstone Course reinforces and expands upon some of the key learning points of the program including stake holder analysis, crises management and advocacy.6.00
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COM 320 – Public Relations & Advertising In this practice-oriented course students will learn about the two principal strategic communications tools for brand-building, reputation management and stakeholder communication employed by organizations: public relations and advertising. Students will gain a thorough understanding of communications campaigns from research to planning and from implementation to results evaluation, both from the corporate perspective and also from the perspective of communications agencies working on behalf of corporate clients. Students will also gain insights into special disciplines such as media relations, sponsoring, event management, corporate communications, employee communications, public affairs or investor relations.6.00
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IUG 3005A – Honours Project : Project Management Report Qualitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.6.00
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IUG 3006 – Strategy and Leadership (Plymouth) This module brings a problem-focused view to Strategy, Leadership and their interaction through Strategic Leadership. Particular consideration is given to strategic analysis, the development, evaluation and implementation of strategies and appropriate styles of leadership which facilitate this. The ethical and moral responsibilities of leaders will be critiqued, along with the development of relationships between organisational decision makers, leaders, and followers, within businesses.6.00
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IUG 3007 – Enterprise, Innovation and Creativity (Plymouth) The aim of the module is to develop an understanding of the concepts of enterprise, innovation and creativity within the context of a variety of organisational and market settings. Students will learn about and apply creative processes to develop an innovative and viable business concept as well as evaluating the resourcing requirements of the proposed business concept (both financial and non-financial).6.00
