International Institute in Geneva

Prepare yourself for a management career at the forefront of current key business challenges.

Reaching excellence is the goal of our Master in Digital Marketing & Communication (MDMC). The program is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools.


Students have the opportunity to pursue a second degree at Boston University master’s degree program in an abbreviated time frame upon successful completion of the the International Institute in Geneva (IIG)’s master’s degree. Students will complete no less than 8 required courses to fulfill the requirements of the Boston University master’s degree.


  • Duration
    1 Year
  • Starting
    September January
  • ECTS Credits

Key Benefits

  • Ranked N°49 in the world by Eduniversal
  • Enhancing your knowledge and skills to address modern marketing challenges
  • Developing successful marketing and sales strategies and plans
  • Gaining a “hands-on” sales experience
  • Mastering marketing and sales tools and techniques
  • Learning from an academically and professionally qualified faculty body
  • Developing networking opportunities in the international market
  • Optional double degree with Boston University
  • Study tour to Silicon Valley 
  • Teaching on campus
Graduation Ceremony 2015

Program Details

The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.


The Master in Digital marketing & Communication (MDMC) is composed of 10 courses taken over one year.

Course Descriptions

Trimester 1 Credits
  • MKG 615 – Consumer and Market Insight Consumer and Market insights is about understanding the consumers and assessing the market landscape in order to define the optimal strategy for a product/service. The objective of this course is to train the students on the key tools of Market Research, and develop their ability to think strategically, by identifying the right business questions, turning them into a concrete and clear learning plan, then understanding and defining consumer needs to come up with a strategic recommendation. Students will have the ability to use their analytical skills and strategic thinking to build insightful recommendations.
  • MGT 657 – Logistics & Project Management This course provides a systematic overview of design, control and improvement of operations, projects, logistics and supply chain related management issues. It renders the rationale and practices of optimizing the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. The project management key success factors will be presented, examined, discussed, and applied by the students on concrete projects. In the meantime, it addresses issues related to sustainability, quality management, and the challenges of establishing trust and collaboration amongst operation partners.
  • COM 635 – Integrated Branding & Storytelling The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.
  • TEC 610 – Introduction to Big Data Analysis The digital revolution continues to transform the world and generates massive amounts of data in all areas of business, science, government, and social media. With more readily available data and the advancements in machine learning/AI, organizations in private and public sectors, governments and consultancy companies are seeking individuals, data scientists, who can explore/analyse/ visualize these data to derive insights, make better decisions and solve real company problems. This course is an introduction to the rest of the program, and it should be used to understand the “Big Picture”: fundamentals of database modelling and design, how to access, integrate, organize, prepare, and transform data for data analytics. Students will have the opportunity to practice data discovery, visualization and analytical techniques through case studies and hands-on exercises using some commercial applications/tools with real data.
  • RES 100 A – Introduction to Research This module is designed to provide students a solid understanding of the research process with a foundation in research methods and techniques. It will introduce students to how to identify research questions, develop hypotheses, design research, and collect and analyze data. Students will also be introduced to different research designs, such as qualitative, quantitative, and mixed-methods approaches.
Trimester 2 Credits
  • MGT 620 – Change Management & ESG This course introduces students to organisational design and why, in today’s ever changing macro context, an organisation’s success is dependent on its ability to evolve structures, processes and people in an agile way. Topics include strategy, sustainability, ESG, organisational and individual performance management, leadership and change management.
  • NEG 620 – Negotiation & Communication Skills Effective negotiation and communication are among the most valuable and sought-after skills both in strategic partnership development, stakeholder management and effective resolution of business conflict. Students will analyse the process in which two or more actors, with differing views and interests, engage in dialogue using bargaining, trade off and persuasive communication to reach agreement on issues of common concern. The course consists of a series of interactive modules, simulations, and role-play exercises offering a practical insight of the art of negotiation in business arena.
  • MKG 610 – Global Marketing in the Digital World In a world of increased globalization and technological advancement, companies have had to rethink their marketing strategies, address the challenges stemming from digitalization, and seize the opportunities arising from operating in the digital age. In this course, students will gain an understanding of the foundations of global marketing and learn how to develop a marketing plan that takes into account the macroeconomic, cultural, and technological factors that affect companies in their effort to create brands that resonate with today’s customers. The program will emphasize the ways in which digital marketing, e-commerce, social media can be leveraged to engage with the company’s target audience and effectively market a product or service that creates value for stakeholders.
  • MGT 630 – Turning Idea to Success Innovation can no longer be viewed as a sideshow. It is the way to do business and a key driver of sustainable growth. This module is designed to help students develop the skills and knowledge necessary to turn innovative ideas into successful businesses. Students will learn the importance of innovation for businesses, different types of innovation, how to identify and evaluate potential business opportunities, develop effective business plans, understand the importance of customer validation in business planning and execute on those plans to achieve their goals. The module will cover key topics such as innovation, business development, and business plan development, with a focus on practical application.
  • RES 100 B – Research planning and preparation This module is designed to help students to plan and prepare their research projects(Capstone) by developing a clear, concise research proposal with problem statement, key research questions, research methodology, literature review, proposed outcomes. The research proposal forms the ‘gateway’ to the research (Capstone project) itself and the aim is to ensure that students are well planned to implement their Capstone projects.
Trimester 3 Credits
  • MKG 698 – Digital Marketing and Communication (Capstone Course) The goal of the Digital Marketing & Communication Capstone course is to apply concepts and theories learned during the year but also for students to have a concrete and practical implementation of some of the Digital Marketing & Communication mandates in relation to Business Strategies, Strategic Planning, Market and Competitors Analysis (Where and How to compete). Students will review and/or learn successful best practices and apply them in a concrete business case which would be presented at the end of the capstone class.

Distinguished Speakers

Paul Polman

Paul Polman

Chief Executive Officer, Unilever Graduation ceremony

Pedro Simko

Pedro Simko

Director, Publicis Europe
Graduation ceremony


Nationalities of Master Students
  • 1. Europe (62%)
  • 2. Asia (28%)
  • 3. America (7%)
  • 4. Africa (3%)


The faculty at IIG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

An International Network

The International Institute in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MBA

Your Career with your MBA

MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations and governments.

Career Services

Career Services

The International Institute in Geneva provides for counselling to assist students in their career decisions.

Learning Outcomes

  • Students will be able to demonstrate advanced knowledge of sales management techniques;
  • Students will be able to build a robust marketing, business development and strategic sales plans;
  • Students will be able to link ethical sales and marketing practices to building long-term customer relationships;
  • Students will be able to demonstrate the practical application of marketing theories;
  • Students will demonstrate analytical, communication and synthesis skills;

Admission Requirements

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 140.- or USD 150.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IIG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates only:

  • A minimum Grade Point Average (GPA) of 3.0
  • At least 2 years of work experience is recommended
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