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Description des cours
Trimestre 1
Credits
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MKG 615 – Consumer and Market Insight Consumer and Market insights is about understanding the consumers and assessing the market landscape in order to define the optimal strategy for a product/service. The objective of this course is to train the students on the key tools of Market Research, and develop their ability to think strategically, by identifying the right business questions, turning them into a concrete and clear learning plan, then understanding and defining consumer needs to come up with a strategic recommendation. Students will have the ability to use their analytical skills and strategic thinking to build insightful recommendations.5.00
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MGT 657 – Operations & Project Management This course provides a systematic overview of design, control and improvement of operations, projects, logistics and supply chain related management issues. It renders the rationale and practices of optimizing the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. The project management key success factors will be presented, examined, discussed, and applied by the students on concrete projects. In the meantime, it addresses issues related to sustainability, quality management, and the challenges of establishing trust and collaboration amongst operation partners.5.00
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MKG 618 – Digital Marketing Strategies Developing, implementing, and managing sales strategies is now very different than it was only a few years ago, when business environments were more stable and simpler. This course will teach students the Strategic Selling Process steps and demonstrate how these steps interact within one another in a logical, seamless flow. Students will understand how Digital Marketing has changed Sales strategies of enterprises. Understand the Psychology of the Client and related Sales strategies, master the Strategic Selling Process steps and will realize that understanding social, ethical, and legal issues helps to build a solid foundation on which to base future business and relationship decisions.5.00
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TEC 610 – Introduction to Big Data Analysis The digital revolution continues to transform the world and generates massive amounts of data in all areas of business, science, government, and social media. With more readily available data and the advancements in machine learning/AI, organizations in private and public sectors, governments and consultancy companies are seeking individuals, data scientists, who can explore/analyse/ visualize these data to derive insights, make better decisions and solve real company problems. This course is an introduction to the rest of the program, and it should be used to understand the “Big Picture”: fundamentals of database modelling and design, how to access, integrate, organize, prepare, and transform data for data analytics. Students will have the opportunity to practice data discovery, visualization and analytical techniques through case studies and hands-on exercises using some commercial applications/tools with real data.5.00
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RES 100 A – Introduction to Research This module is designed to provide students a solid understanding of the research process with a foundation in research methods and techniques. It will introduce students to how to identify research questions, develop hypotheses, design research, and collect and analyze data. Students will also be introduced to different research designs, such as qualitative, quantitative, and mixed-methods approaches.2.50
Trimestre 2
Credits
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MGT 620 – Organizational Design & ESG This course introduces students to organisational design and why, in today’s ever changing macro context, an organisation’s success is dependent on its ability to evolve structures, processes and people in an agile way. Topics include strategy, sustainability, ESG, organisational and individual performance management, leadership and change management.5.00
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NEG 625 – Negotiation & Communication Skills Effective negotiation and communication are among the most valuable and sought-after skills both in strategic partnership development, stakeholder management and effective resolution of business conflict. Students will analyse the process in which two or more actors, with differing views and interests, engage in dialogue using bargaining, trade off and persuasive communication to reach agreement on issues of common concern. The course consists of a series of interactive modules, simulations, and role-play exercises offering a practical insight of the art of negotiation in business arena.5.00
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MKG 610 – Global Marketing in the Digital World In a world of increased globalization and technological advancement, companies have had to rethink their marketing strategies, address the challenges stemming from digitalization, and seize the opportunities arising from operating in the digital age. In this course, students will gain an understanding of the foundations of global marketing and learn how to develop a marketing plan that takes into account the macroeconomic, cultural, and technological factors that affect companies in their effort to create brands that resonate with today’s customers. The program will emphasize the ways in which digital marketing, e-commerce, social media can be leveraged to engage with the company’s target audience and effectively market a product or service that creates value for stakeholders.3.00
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MGT 630 – Turning Idea to Success Innovation can no longer be viewed as a sideshow. It is the way to do business and a key driver of sustainable growth. This module is designed to help students develop the skills and knowledge necessary to turn innovative ideas into successful businesses. Students will learn the importance of innovation for businesses, different types of innovation, how to identify and evaluate potential business opportunities, develop effective business plans, understand the importance of customer validation in business planning and execute on those plans to achieve their goals. The module will cover key topics such as innovation, business development, and business plan development, with a focus on practical application.5.00
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RES 100 B – Research planning and preparation This module is designed to help students to plan and prepare their research projects(Capstone) by developing a clear, concise research proposal with problem statement, key research questions, research methodology, literature review, proposed outcomes. The research proposal forms the ‘gateway’ to the research (Capstone project) itself and the aim is to ensure that students are well planned to implement their Capstone projects.2.50
Trimestre 3
Credits
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MKG 698 – Digital Marketing and Communication (Capstone Course) The goal of the Digital Marketing & Communication Capstone course is to apply concepts and theories learned during the year but also for students to have a concrete and practical implementation of some of the Digital Marketing & Communication mandates in relation to Business Strategies, Strategic Planning, Market and Competitors Analysis (Where and How to compete). Students will review and/or learn successful best practices and apply them in a concrete business case which would be presented at the end of the capstone class.10.00
