International Institute in Geneva

Lead and manage communication and media projects for multinationals, governments and international organizations.

The Master of Arts in Digital Media (MA-DM) is designed for students interested in pursuing careers in digital media and communications. The MA-DM provides a comprehensive introduction to today’s issues and challenges in media and communications: what is the role of the communications manager? How is digital media re-shaping the media landscape? How is digital media produced, distributed and consumed? How can organizations and individuals communicate effectively in a global and multicultural environment?


Students get first hand training in creating digital marketing tools from industry professionals and receive certification in Google analytics. The courses are designed to give practical training and insight using the latest programs and trends in the digital media field.


Students have the opportunity to pursue a second degree at Boston University master’s degree program in an abbreviated time frame upon successful completion of the International Institute in Geneva (IIG)’s master’s degree. Students will complete no less than 8 required courses to fulfill the requirements of the Boston University master’s degree.

  • Duration
    1 Year
  • Starting
    September November March May
  • Courses
    14 Courses

Key Benefits

  • Ranked N°50 in Western Europe by Eduniversal
  • An overview of the dominant theories of media and communications
  • Practical skills in managing communications in organizations and companies
  • Insight into the latest developments in media tools and related-business areas
  • Receive Google Analytics certifications
  • Exposure to how global organizations communicate strategically and evaluate their initiatives
  • Switzerland is a dynamic and multicultural learning environment
  • Optional double degree with Boston University
  • Study tour to Silicon Valley 
  • Teaching on campus and online
Graduation Ceremony 2015

Program Details

In addition to core media and communication courses, the Master of Arts in Digital Media trains young professionals to be future communication managers with courses in theory and practice: communication and media theory, intercultural communications, press and journalism, planning and evaluating communications, multimedia, executive communications and international marketing.


The Master of Arts in Digital Media is comprised of 14 courses taken over one year.

Course Descriptions

Distinguished Speakers

Pedro Simko

Pedro Simko

Director, Publicis Europe
Graduation ceremony 2015

Mukhisa Kituyi

Mukhisa Kituyi

Secretary General, United Nations Conference on Trade and Development UNCTAD, Geneva
Graduation ceremony 2015


Nationalities of Master Students
  • 1. Europe (62%)
  • 2. Asia (28%)
  • 3. America (7%)
  • 4. Africa (3%)


The faculty at IIG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

An International Network

The International Institute in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MA-MC

Your Career with your MA-MC

MA-MC graduates have gone on to lead and manage communication and media projects for multinationals, governments and international organizations.

Career Services

Career Services

The International Institute in Geneva provides for counselling to assist students in their career decisions.

Learning Outcomes

  • Students will be able to demonstrate knowledge of the fundamental principles in the functional areas of the media communication sector
  • Students will be able to develop communication strategies and implementation plans within broader ethical framework;
  • Students will be able to demonstrate effective professional communication skills
  •  Students will be able to make persuasive presentations to senior management at international organisations and private-sector companies

Admission Requirements

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 140.- or USD 150.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IIG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates only:

  • A minimum Grade Point Average (GPA) of 3.0
  • At least 2 years of work experience is recommended
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