International Institute in Geneva

Lead and manage communication and media projects for multinationals, governments and international organizations.

The Master of Arts in Digital Media (MA-DM) is designed for students interested in pursuing careers in digital media and communications. The MA-DM provides a comprehensive introduction to today’s issues and challenges in media and communications: what is the role of the communications manager? How is digital media re-shaping the media landscape? How is digital media produced, distributed and consumed? How can organizations and individuals communicate effectively in a global and multicultural environment?


Students get first hand training in creating digital marketing tools from industry professionals and receive certification in Google analytics. The courses are designed to give practical training and insight using the latest programs and trends in the digital media field.


Students have the opportunity to pursue a second degree at Boston University master’s degree program in an abbreviated time frame upon successful completion of the International Institute in Geneva (IIG)’s master’s degree. Students will complete no less than 8 required courses to fulfill the requirements of the Boston University master’s degree.

  • Duration
    1 Year
  • Starting
    September November March May
  • Courses
    14 Courses

Key Benefits

  • Ranked N°50 in Western Europe by Eduniversal
  • An overview of the dominant theories of media and communications
  • Practical skills in managing communications in organizations and companies
  • Insight into the latest developments in media tools and related-business areas
  • Receive Google Analytics certifications
  • Exposure to how global organizations communicate strategically and evaluate their initiatives
  • Switzerland is a dynamic and multicultural learning environment
  • Optional double degree with Boston University
  • Study tour to Silicon Valley 
  • Teaching on campus and online
Graduation Ceremony 2015

Program Details

In addition to core media and communication courses, the Master of Arts in Digital Media trains young professionals to be future communication managers with courses in theory and practice: communication and media theory, intercultural communications, press and journalism, planning and evaluating communications, multimedia, executive communications and international marketing.


The Master of Arts in Digital Media is comprised of 14 courses taken over one year.

Course Descriptions

Trimester 1 Credits
  • ECO 607 – Global Economics This course examines the major principles of economics, economic policymaking and the role of the firm in the economy. It discusses the role of the financial system, (un)employement and international economic flows between the domestic economy and its international environment and provides the theoretical basis for understanding the economic importance of firms, international trade and international capital flows.
  • MKG 612 – Sales Strategies Selling is both an Art and a Science. Selling is a Science because a growing body of knowledge and objective facts describe the process of "selling". Selling is an Art since it takes practice, persuasive skills and creativity to master it. In this module, students will learn both the art and science of Business Selling Process. They will be able to define, develop and use appropriate Business Sales Strategy.
  • MKG 615 – Consumer and Market Insight Consumer and Market insights is about understanding the consumers and assessing the market landscape in order to define the optimal strategy for a product/service. The objective of this course is to train the students on the key tools of Market Research, and develop their ability to think strategically, by identifying the right business questions, turning them into a concrete and clear learning plan, then understanding and defining consumer needs to come up with a strategic recommendation. Students will have the ability to use their analytical skills and strategic thinking to build insightful recommendations.
  • COM 611 – Digital Media: Concepts and Theory The emergence of new digital communication technology has had significant impact on its audiences, societal values and cultural framework. This course aims at helping students develop better understanding of the key schools of thoughts and research traditions in the field of communication and digital media and examine the evolution of media theory from its past to the present. Using case studies and real world examples, students will be encouraged to develop new frameworks and perspectives about the relationships between media, technology and society, especially with regard to future forms of media.
Trimester 2 Credits
  • NEG 625 – Negotiation & Communication Skills Effective negotiation and communication are among the most valuable and sought-after skills both in strategic partnership development, stakeholder management and effective resolution of business conflict. Students will analyse the process in which two or more actors, with differing views and interests, engage in dialogue using bargaining, trade off and persuasive communication to reach agreement on issues of common concern. The course consists of a series of interactive modules, simulations, and role-play exercises offering a practical insight of the art of negotiation in business arena.
  • COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.
  • MGT 657 – Operations & Project Management This course provides a systematic overview of design, control and improvement of operations, projects, logistics and supply chain related management issues. It renders the rationale and practices of optimizing the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. The project management key success factors will be presented, examined, discussed, and applied by the students on concrete projects. In the meantime, it addresses issues related to sustainability, quality management, and the challenges of establishing trust and collaboration amongst operation partners.
  • MGT 645 – Environment, Sustainability & Governance (ESG) This module aims to foster an understanding for the crucial importance of ESG leadership for the sustainability, profitability and social responsibility of public corporations and private businesses. The course aims to enable students to assess the importance of governance by embracing a holistic perspective to include environmental aspects (e.g. climate change), social inequalities (e.g. gender issues) and corporate governance (e.g. the agency problematic).
Trimester 3 Credits
  • MGT 666 – Managing Start-Ups Students will be exposed to all aspects of the entrepreneurial process, particularly in the digital era. This will include a discussion of what makes an entrepreneur – creativity, ability to distinguish between a business idea and a business opportunity, response to change and certain personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards developing a business concept, assessing and managing risk, and establishing a bankable business plan. Students are encouraged to develop and critically evaluate suitable business ideas in the digital era using entrepreneurship theories, concepts and frameworks.
  • MKG 667 – International Marketing Students will learn to devise an international marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of globalization, internationalization and the impact of the modern technologies.
  • COM 631 – Digital Media Planning, Distribution and Analysis The course of Digital Media Planning, Distribution and Analysis is designed to give the student an understanding of the digital media outlook and the tools to manage, distribute and analyze it. The course focuses on a review of the media channels available in the digital era, their Return On Investment (ROI) and how they can be used for diverse business purposes. Through case studies and a final project, the students will learn how to develop media plans based on business strategies and objectives and, consequently, analyze their ROI and effectiveness (KPI). The key learing outcomes of the course are two folds: the stategy and the execution of a digital media plan. The strategy will give the students the necessary tools to both define and design a digital media plan. The execution focuses on the distribution and the measurement of strategy effectiveness. Students get first hand training in creating digital marketing tools from industry professionals and receive certification in Google analytics.
  • MGT 610 – Leadership and Influence The cross-disciplinary course is based on the ‘influence-as-leadership’ concept which is highly relevant for successful careers in all types of organizations, whether commercial or governmental. Students will develop a feel for motivating and influencing others and recognize manipulative and other unethical practices. Students study a range of variables that affect leadership in organizations including effective leadership styles, motivation or non-verbal communication. The course incorporates the latest inter-disciplinary research in the field and encourages students to develop their leadership skills, not least by actively contributing to the in-class discussions and exercises.
Trimester 4 Credits
  • MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will lean various methodologies and apply them to real cases and simulations.
  • COM 698 – Digital Media Project (Capstone) In this course, students learn how to structure and design an effective dialogue with users and consumers using an interdisciplinary mix of techniques (from linguistics to engineering) to create a digital customer experience that maximizes conversion rates. In addition to reviewing digital communication and media theories, digital design and business strategy, students in this class learn how to define effective digital and social media strategies mapping them on the conversion funnel. Finally, students make practical use of their knowledge by working in teams to conceptualize and implement professional projects effectively.

Distinguished Speakers

Pedro Simko

Pedro Simko

Director, Publicis Europe
Graduation ceremony 2015

Mukhisa Kituyi

Mukhisa Kituyi

Secretary General, United Nations Conference on Trade and Development UNCTAD, Geneva
Graduation ceremony 2015


Nationalities of Master Students
  • 1. Europe (62%)
  • 2. Asia (28%)
  • 3. America (7%)
  • 4. Africa (3%)


The faculty at IIG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

An International Network

The International Institute in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MA-MC

Your Career with your MA-MC

MA-MC graduates have gone on to lead and manage communication and media projects for multinationals, governments and international organizations.

Career Services

Career Services

The International Institute in Geneva provides for counselling to assist students in their career decisions.

Learning Outcomes

  • Students will be able to demonstrate knowledge of the fundamental principles in the functional areas of the media communication sector
  • Students will be able to develop communication strategies and implementation plans within broader ethical framework;
  • Students will be able to demonstrate effective professional communication skills
  •  Students will be able to make persuasive presentations to senior management at international organisations and private-sector companies

Admission Requirements

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 140.- or USD 150.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IIG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates only:

  • A minimum Grade Point Average (GPA) of 3.0
  • At least 2 years of work experience is recommended
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