.PNG)
Course Descriptions
Trimester 1
Credits
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ECO 607 – Global Economics This course examines the major principles of economics, economic policymaking and the role of the firm in the economy. It discusses the role of the financial system, (un)employement and international economic flows between the domestic economy and its international environment and provides the theoretical basis for understanding the economic importance of firms, international trade and international capital flows.3
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MKG 612 – Sales Strategies Selling is both an Art and a Science. Selling is a Science because a growing body of knowledge and objective facts describe the process of "selling". Selling is an Art since it takes practice, persuasive skills and creativity to master it. In this module, students will learn both the art and science of Business Selling Process. They will be able to define, develop and use appropriate Business Sales Strategy.3
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MKG 615 – Consumers and Markets Analytics This course offers methods, tools, and techniques for qualitative and quantitative analysis of consumer behaviour and markets, which constitute a key input for product strategies and the introduction of new products and services.3
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COM 611 – Digital Media: Concepts and Theory The emergence of new digital communication technology has had significant impact on its audiences, societal values and cultural framework. This course aims at helping students develop better understanding of the key schools of thoughts and research traditions in the field of communication and digital media and examine the evolution of media theory from its past to the present. Using case studies and real world examples, students will be encouraged to develop new frameworks and perspectives about the relationships between media, technology and society, especially with regard to future forms of media.3
Trimester 2
Credits
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NEG 625 – International Negotiations Negotiation skills are among the most valuable and sought-after skills both in crisis management and peaceful resolution of conflict. Students will analyze the process in which two or more actors, with differing views and interests, engage in dialogue using bargaining, trade off and persuasive communication to reach agreement on issues of common concern. The course consists of a series of interactive modules, simulations, and role-play exercises offering a practical insight of the art of negotiation in international relations. Through the analysis of in-depth case studies, students will assess the role and effectiveness of international negotiations in areas such as international trade, regionalism, disarmament or climate change on the local and global levels.3
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COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.3
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MGT 657 – Project and Quality Management This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. It teaches the fundamentals of Project Management and covers Quality Management concepts and tools.3
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MGT 645 – Environment, Sustainability & Governance (ESG) This module aims to foster an understanding for the crucial importance of ESG leadership for the sustainability, profitability and social responsibility of public corporations and private businesses. The course aims to enable students to assess the importance of governance by embracing a holistic perspective to include environmental aspects (e.g. climate change), social inequalities (e.g. gender issues) and corporate governance (e.g. the agency problematic).3
Trimester 3
Credits
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MGT 666 – Managing Start-Ups Students will be exposed to all aspects of the entrepreneurial process, particularly in the digital era. This will include a discussion of what makes an entrepreneur – creativity, ability to distinguish between a business idea and a business opportunity, response to change and certain personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards developing a business concept, assessing and managing risk, and establishing a bankable business plan. Students are encouraged to develop and critically evaluate suitable business ideas in the digital era using entrepreneurship theories, concepts and frameworks.3
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MKG 667 – International Marketing Students will learn to devise an international marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of globalization, internationalization and the impact of the modern technologies.3
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COM 631 – Digital Media Planning, Distribution and Analysis The course of Digital Media Planning, Distribution and Analysis is designed to give the student an understanding of the digital media outlook and the tools to manage, distribute and analyze it. The course focuses on a review of the media channels available in the digital era, their Return On Investment (ROI) and how they can be used for diverse business purposes. Through case studies and a final project, the students will learn how to develop media plans based on business strategies and objectives and, consequently, analyze their ROI and effectiveness (KPI). The key learing outcomes of the course are two folds: the stategy and the execution of a digital media plan. The strategy will give the students the necessary tools to both define and design a digital media plan. The execution focuses on the distribution and the measurement of strategy effectiveness. Students get first hand training in creating digital marketing tools from industry professionals and receive certification in Google analytics.3
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MGT 610 – Leadership and Influence The cross-disciplinary course is based on the ‘influence-as-leadership’ concept which is highly relevant for successful careers in all types of organizations, whether commercial or governmental. Students will develop a feel for motivating and influencing others and recognize manipulative and other unethical practices. Students study a range of variables that affect leadership in organizations including effective leadership styles, motivation or non-verbal communication. The course incorporates the latest inter-disciplinary research in the field and encourages students to develop their leadership skills, not least by actively contributing to the in-class discussions and exercises.3
Trimester 4
Credits
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MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will learn various methodologies, how to apply them to real cases, how to develop a roadmap to implement digital transformation for creating value, and develop skills as an innovator, entrepreneur or investor in new and dynamic environments.3
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COM 698 – Digital Media Project (Capstone) In this course, students learn how to structure and design an effective dialogue with users and consumers using an interdisciplinary mix of techniques (from linguistics to engineering) to create a digital customer experience that maximizes conversion rates. In addition to reviewing digital communication and media theories, digital design and business strategy, students in this class learn how to define effective digital and social media strategies mapping them on the conversion funnel. Finally, students make practical use of their knowledge by working in teams to conceptualize and implement professional projects effectively.3
