International Institute in Geneva

Prepare yourself for a management career at the forefront of current key business challenges.

Reaching excellence is the goal of our Master in Digital Marketing & Communication (MDMC). The program is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools.


Students have the opportunity to pursue a second degree at Boston University master’s degree program in an abbreviated time frame upon successful completion of the the International Institute in Geneva (IIG)’s master’s degree. Students will complete no less than 8 required courses to fulfill the requirements of the Boston University master’s degree.


  • Duration
    1 Year
  • Starting
    September November March May
  • Courses
    14 Courses

Key Benefits

  • Ranked N°49 in the world by Eduniversal
  • Enhancing your knowledge and skills to address modern marketing challenges
  • Developing successful marketing and sales strategies and plans
  • Gaining a “hands-on” sales experience
  • Mastering marketing and sales tools and techniques
  • Learning from an academically and professionally qualified faculty body
  • Developing networking opportunities in the international market
  • Optional double degree with Boston University
  • Study tour to Silicon Valley 
  • Teaching on campus and online
Graduation Ceremony 2015

Program Details

The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally the implementation of different sales and marketing tools are studied in the program.


The Master in Digital marketing & Communication (MDMC) is comprised of 14 courses taken over one year.

Course Descriptions

Trimester 1 Credits
  • ECO 607 – Global Economics This course examines the major principles of economics, economic policymaking and the role of the firm in the economy. It discusses the role of the financial system, (un)employement and international economic flows between the domestic economy and its international environment and provides the theoretical basis for understanding the economic importance of firms, international trade and international capital flows.
  • MKG 612 – Sales Strategies Selling is both an Art and a Science. Selling is a Science because a growing body of knowledge and objective facts describe the process of "selling". Selling is an Art since it takes practice, persuasive skills and creativity to master it. In this module, students will learn both the art and science of Business Selling Process. They will be able to define, develop and use appropriate Business Sales Strategy.
  • MKG 615 – Consumers and Markets Analytics This course offers methods, tools, and techniques for qualitative and quantitative analysis of consumer behaviour and markets, which constitute a key input for product strategies and the introduction of new products and services.
  • MGT 605 – Strategic Supply Chain Management This course is concerned with optimising the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. It addresses issues related to sustainability, risk management and the challenges of establishing trust and collaboration amongst supply chain partners.
Trimester 2 Credits
  • NEG 625 – International Negotiations Negotiation skills are among the most valuable and sought-after skills both in crisis management and peaceful resolution of conflict. Students will analyze the process in which two or more actors, with differing views and interests, engage in dialogue using bargaining, trade off and persuasive communication to reach agreement on issues of common concern. The course consists of a series of interactive modules, simulations, and role-play exercises offering a practical insight of the art of negotiation in international relations. Through the analysis of in-depth case studies, students will assess the role and effectiveness of international negotiations in areas such as international trade, regionalism, disarmament or climate change on the local and global levels.
  • MGT 657 – Project and Quality Management This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. It teaches the fundamentals of Project Management and covers Quality Management concepts and tools.
  • COM 630 – Digital Communication and Marketing The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.
  • MGT 645 – Environment, Sustainability & Governance (ESG) This module aims to foster an understanding for the crucial importance of ESG leadership for the sustainability, profitability and social responsibility of public corporations and private businesses. The course aims to enable students to assess the importance of governance by embracing a holistic perspective to include environmental aspects (e.g. climate change), social inequalities (e.g. gender issues) and corporate governance (e.g. the agency problematic).
Trimester 3 Credits
  • MGT 666 – Managing Start-Ups Students will be exposed to all aspects of the entrepreneurial process, particularly in the digital era. This will include a discussion of what makes an entrepreneur – creativity, ability to distinguish between a business idea and a business opportunity, response to change and certain personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards developing a business concept, assessing and managing risk, and establishing a bankable business plan. Students are encouraged to develop and critically evaluate suitable business ideas in the digital era using entrepreneurship theories, concepts and frameworks.
  • MKG 620 – Digital Marketing Strategies In today’s fast evolving world, where the digitalization of the economy thanks to leading technologies is one of the best ways to take businesses on a growth trajectory, mastering Digital Marketing Strategies is a key success factor of successful Enterprises. For all companies, whatever the market or size, building company revenue and success requires the best Sales Strategies and appropriate best practices. Without these, a business will not achieve its strategic plan and consequently will be unable to deliver the expected results.
  • MKG 667 – International Marketing Students will learn to devise an international marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of globalization, internationalization and the impact of the modern technologies.
  • MGT 610 – Leadership and Influence The cross-disciplinary course is based on the ‘influence-as-leadership’ concept which is highly relevant for successful careers in all types of organizations, whether commercial or governmental. Students will develop a feel for motivating and influencing others and recognize manipulative and other unethical practices. Students study a range of variables that affect leadership in organizations including effective leadership styles, motivation or non-verbal communication. The course incorporates the latest inter-disciplinary research in the field and encourages students to develop their leadership skills, not least by actively contributing to the in-class discussions and exercises.
Trimester 4 Credits
  • MGT 650 – Digital Transformation Digital transformation is a fundamental driver of competitiveness for firms in a variety of industries. Digital transformation is not only about mastering technological change, but it involves and affects all aspects of the organization. Students will learn various methodologies, how to apply them to real cases, how to develop a roadmap to implement digital transformation for creating value, and develop skills as an innovator, entrepreneur or investor in new and dynamic environments.
  • MKG 698 – Sales and Marketing (Capstone Course) The marketing and sales capstone brings together the knowledge and experience gained throughout the programme to train students on how to develop complete marketing and sales plans.

Distinguished Speakers

Paul Polman

Paul Polman

Chief Executive Officer, Unilever Graduation ceremony 2014

Pedro Simko

Pedro Simko

Director, Publicis Europe
Graduation ceremony 2015


Nationalities of Master Students
  • 1. Europe (62%)
  • 2. Asia (28%)
  • 3. America (7%)
  • 4. Africa (3%)


The faculty at IIG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

An International Network

The International Institute in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MBA

Your Career with your MBA

MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations and governments.

Career Services

Career Services

The International Institute in Geneva provides for counselling to assist students in their career decisions.

Learning Outcomes

  • Students will be able to demonstrate advanced knowledge of sales management techniques;
  • Students will be able to build a robust marketing, business development and strategic sales plans;
  • Students will be able to link ethical sales and marketing practices to building long-term customer relationships;
  • Students will be able to demonstrate the practical application of marketing theories;
  • Students will demonstrate analytical, communication and synthesis skills;

Admission Requirements

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 140.- or USD 150.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IIG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates only:

  • A minimum Grade Point Average (GPA) of 3.0
  • At least 2 years of work experience is recommended
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