Bachelor en Gestion d'entreprise (BBA)
BSc (Hons) Business Management (Plymouth University) (BBA/BSc)

MGT 240 – Organizational Behaviour This course provides an introduction to individual and group behavior in organizations. Topics include organization theory, organizational culture, team building, power, motivation, commitment and productivity, as well as the dynamics of conflict and change in organizations.

CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.

MGT 415 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.

COM 220 – Communication Skills This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.

LAW 205 – International Commercial Law The purpose of this course is to provide students with an introduction to international business and commercial law. The study of torts, contracts and business organizations are covered, together with sales transactions, licensing and foreign direct investment (notably franchising and joint ventures). Key concepts of international litigation and trade/WTO law are included, with current controversies in Intellectual property and digital media regulation highlighted.

MGT 320 – Project and Operations Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.

MGT 305 – Human Resources Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.

COM 314 – Social Media in Business The course will provide students with an overview of developments in new media, how communications managers use technology to communicate and how technology affects the way we communicate. Students will learn how concepts such as digital media, cyber culture and web communities work.

FIN 315 – Financial Management The course covers financial analysis tools used for evaluating corporate performance and forecasting future financial needs. It introduces techniques for managing working capital and optimizing the firm's long-term capital structure.

TEC 205 – Managing Digital Innovation The course examines the current wave of digitally driven innovation and its implications on the economy and society at large. In this module students look beyond the hype and learn the important concepts behind latest innovations.

IUG 3005B – Honours Project : Project Management Report Quantitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study. The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.

IUG 3009 – Managing Change (Plymouth) This module considers the importance of change management and how it can be achieved and sustained. You will examine how change affects organisations and the individuals who work within them. You will go on to evaluate the means by which change can be analysed and implemented, considering the interactions between strategy, policy, human resources, and the organisational environment.

IUG 3008 – Responsible Global Enterprise (Plymouth) The module will focus on the management of global enterprises in a responsible way. Students will consider the various forces within the local and international environments that are likely to influence firms’ expansion activities, including location choice, entry mode, internationalisation patterns and growth strategies. Students will also explore the pros and cons of globalization, the emerging trends in de- globalization, fair trade practices and responsible foreign direct investment (FDI). Finally, Students will examine the costs and benefits of offshore outsourcing as a part of global supply chain management and in the context of corporate social responsibility (CSR).

CSC 115 – Website Design and Management This course provides a comprehensive overview of website design and management. Students explore the prevailing vocabulary, tools, and standards used in the field and learn how the various facets and multimedia function together in today's web environment. The course provides a solid web design foundation, focusing on content and client-side development. Students learn the basic principles behind Usability and User Experience, how to manage a web project and how to evaluate its success. Finally they gain hands-on practice by producing an interactive website.

MKG 310 – Marketing Strategies Based on intensive case studies where the student will come face-to-face with real-life marketing decisions and will be expected to analyse cases. Emphasizes the process of marketing decision-making, marketing strategy development, and strategic planning.

IUG 3005A – Honours Project : Project Management Report Qualitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.

IUG 3006 – Strategy and Leadership (Plymouth) This module brings a problem-focused view to Strategy, Leadership and their interaction through Strategic Leadership. Particular consideration is given to strategic analysis, the development, evaluation and implementation of strategies and appropriate styles of leadership which facilitate this. The ethical and moral responsibilities of leaders will be critiqued, along with the development of relationships between organisational decision makers, leaders, and followers, within businesses.

IUG 3007 – Enterprise, Innovation and Creativity (Plymouth) The aim of the module is to develop an understanding of the concepts of enterprise, innovation and creativity within the context of a variety of organisational and market settings. Students will learn about and apply creative processes to develop an innovative and viable business concept as well as evaluating the resourcing requirements of the proposed business concept (both financial and non-financial).

CSC 350 – Data privacy, Protection and Governance This course is designed to help students with very little or no computing background learn the basics, key issues, and challenges in data privacy, protection and governance. This course will cover how managers can address these challenges across different types of organisation using relevant case studies and exercises.

FIN 360 – Financial Institutions and International Markets The objective of this course is to provide the required knowledge to understand two fundamental financial principles: money and credit. The course will introduce the international monetary systems, the different types of financial institutions and their functions. The role and evolution of the banking system and the different types of banks : commercial, retail, investment and Islamic banking. Topics will also include international Financial markets and the Financial instruments : bonds, shares, stocks, options and other related topics.