International Institute in Geneva

Pursue in Geneva two international degrees in Business in 3 years from two highly ranked institutions - International Institute in Geneva as well as the University of Plymouth, UK.

The program in Business Administration prepares students to work in professional and managerial positions in a global business environment. 

  • Duration
    3 Years
  • Starting
    September February
  • ECTS Credits
    180

Key Benefits

  • Achieving 2 recognised degrees in Geneva in 3 years awarded by the International Institute in Geneva as well as the University of Plymouth, UK
  • A requirement for the progression to the double degree with the University of Plymouth, is minimum grade point average of 2.00 and 120 ECTS credits after the first 2 years .
  • Gaining an understanding of the main businesses theories combined with practical negotiation and communication skills for the modern international workplace
  • Learning in a dynamic environment in Switzerland with a multicultural student body and faculty from academia and international business
  • Preparing for an international career at multinationals, family businesses, private banking, governments or international organizations
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Undergraduate Students Testimonials International Institute in Geneva

Program Details

Course Descriptions

semester 1 Credits
  • TEC 102 – Application of Information Processing This course covers advanced information technology concepts and terminology and introduces students to the use of software tools for business applications. It provides a thorough presentation to the use of spreadsheets from basic navigation to building financial models including introduction to database management systems.
    6.00
  • ECO 235 – Economics This course introduces students to the role of supply and demand in determining market prices. The importance of consumers and firms on supply and demand is emphasized.
    6.00
  • FR B – French The objective of the course is to acquire a basic knowledge of French. At the end of term, students should have a basic understanding of French and be in a position to communicate in a simple way.
    6.00
  • PSY 223 – Social Psychology This course is designed to provide students with a general introduction to Social Psychology. Students will analyse the structures and properties of human groups and understand how they influence individual behaviour and vice versa. Topics include group dynamics, development of role relationships, development of attitude and prejudice, persuasion and propaganda and application of principles and theories of social psychology in everyday life.
    6.00
  • MKG 115 – Fundamentals of Digital Marketing The course provides students with an introduction to all basic principles and concepts of Marketing. It covers the marketing mix, the value creation, customer satisfaction and loyalty. It also covers direct and on-line marketing.
    6.00
semester 2 Credits
  • MGT 100 – Principles of Management The course introduces the basic concepts, theories and principles on how a company/organization functions today. Students will learn the challenges modern managers face in running their departments and the company overall. It emphasizes how to make decisions, set objectives, budget and allocate resources, recruit the right people, plan and control in a modern company/organization.
    6.00
  • FIN 201 – Essentials of Finance This course is an introduction to the basic principles of finance. It covers financial mathematics, valuation approaches for different financial instruments, the appraisal of capital investment projects and the measurement of financial risk.
    6.00
  • CPS 207 – Creative Problem Solving Creative Problem Solving is a course designed to assist students in analyzing case studies from simple to complex. Using a variety of problem solving techniques, students will learn how to reach the best solution using the sixth step problem solving process.
    6.00
  • ENV 141 – Sustainability and Development Sustainable Development is a course that demonstrates the need for examining the linkages among economic, social, technological, and environmental issues in achieving a sustainable global society. Building on the multi-disciplinary nature of environmental studies, the course incorporates various aspects of economics, social engineering, ethics, politics, and science. The course discusses strategies, legislations, innovations and best practices for more sustainable economies in the future.
    6.00
  • STA 243 – Introduction to Statistics & Probability The course builds upon and expands the knowledge acquired in mathematics by introducing statistical methods such as inference, intervals of confidence, hypothesis testing and multiple regression technique.
    6.00
semester 3 Credits
  • ACC 105 – Fundamentals of Accounting This course describes the fundamentals of accounting, the objective is to familiarize students with the use of financial statements, journals, ledgers and business transactions.
    6.00
  • CSC 210 – Management Decision Making The goal of this course is to introduce students to how decision analysis and processes are carried out in businesses and how data is used to improve performance and make better decisions at all levels of organizations. Students will also have the opportunity to practice the concepts/methods learnt through hands-on exercises using some commercial applications/tools.
    6.00
  • LAW 205 – International Commercial Law The purpose of this course is to provide students with an introduction to international business and commercial law. The study of torts, contracts and business organizations are covered, together with sales transactions, licensing and foreign direct investment (notably franchising and joint ventures). Key concepts of international litigation and trade/WTO law are included, with current controversies in Intellectual property and digital media regulation highlighted.
    6.00
  • COM 220 – Communication Skills This course examines the strategies and skills necessary to make successful business presentations. Students will develop their communication skills and examine the components of informative and persuasive presentations, both written and oral.
    6.00
  • MGT 250 – Entrepreneurship Students will be exposed to all aspects of the entrepreneurial process. This will include a discussion of what makes an entrepreneur – external environment and personality characteristics. Assembling resources, launching the business and harvesting rewards will also be discussed. Several sessions will be devoted towards writing the business plan.
    6.00
semester 4 Credits
  • MGT 320 – Project and Operations Management This course provides the knowledge and skills required to manage complex global supply chains. Global supply chain management involves coordinating and streamlining the flow and transformation of goods, services, information and funds within companies around the world to maximize customer value and gain a competitive advantage in the global marketplace.
    6.00
  • MGT 305 – Human Resources Management This course provides an introduction to key HRM functions found in modern organizations such as: effective job design, staff selection, evaluation, reward systems, management development and organizational training.
    6.00
  • MKG 235 – Strategies for Brand Building This course is a first-level course in branding aimed at providing students with the necessary foundation to develop the logic behind the systematic brand planning model. It provides students with an introduction to branding and will cover key steps of the strategic brand building from Analysis to Implementation
    6.00
  • COM 320 – Public Relations & Advertising In this practice-oriented course students will learn about the two principal strategic communications tools for brand-building, reputation management and stakeholder communication employed by organizations: public relations and advertising. Students will gain a thorough understanding of communications campaigns from research to planning and from implementation to results evaluation, both from the corporate perspective and also from the perspective of communications agencies working on behalf of corporate clients. Students will also gain insights into special disciplines such as media relations, sponsoring, event management, corporate communications, employee communications, public affairs or investor relations.
    6.00
  • FIN 315 – Financial Management The course covers financial analysis tools used for evaluating corporate performance and forecasting future financial needs. It introduces techniques for managing working capital and optimizing the firm's long-term capital structure.
    6.00
semester 5 Credits
  • IUG 3005B – Honours Project : Project Management Report Quantitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study. The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.
    6.00
  • IUG 3009 – Managing Change (Plymouth) This module considers the importance of change management and how it can be achieved and sustained. You will examine how change affects organisations and the individuals who work within them. You will go on to evaluate the means by which change can be analysed and implemented, considering the interactions between strategy, policy, human resources, and the organisational environment.
    6.00
  • IUG 3008 – Responsible Global Enterprise (Plymouth) The module will focus on the management of global enterprises in a responsible way. Students will consider the various forces within the local and international environments that are likely to influence firms’ expansion activities, including location choice, entry mode, internationalisation patterns and growth strategies. Students will also explore the pros and cons of globalization, the emerging trends in de- globalization, fair trade practices and responsible foreign direct investment (FDI). Finally, Students will examine the costs and benefits of offshore outsourcing as a part of global supply chain management and in the context of corporate social responsibility (CSR).
    6.00
  • CSC 360 – Website Design and Management This course provides a comprehensive overview of website design and management. Students explore the prevailing vocabulary, tools, and standards used in the field and learn how the various facets and multimedia function together in today's web environment. The course provides a solid web design foundation, focusing on content and client-side development. Students learn the basic principles behind Usability and User Experience, how to manage a web project and how to evaluate its success. Finally they gain hands-on practice by producing an interactive website.
    6.00
  • MKG 310 – Marketing Strategies Based on intensive case studies where the student will come face-to-face with real-life marketing decisions and will be expected to analyse cases. Emphasizes the process of marketing decision-making, marketing strategy development, and strategic planning.
    6.00
semester 6 Credits
  • IUG 3005A – Honours Project : Project Management Report Qualitative Methods (Plymouth) This module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.The aim of the module is to facilitate investigation of a specific problem or area of study, enable synthesis of complex information and instil high level independent learning skills. This module focuses on helping students learn the basis of Qualitative data collection and analysis using qualitative data tools.
    6.00
  • IUG 3006 – Strategy and Leadership (Plymouth) This module brings a problem-focused view to Strategy, Leadership and their interaction through Strategic Leadership. Particular consideration is given to strategic analysis, the development, evaluation and implementation of strategies and appropriate styles of leadership which facilitate this. The ethical and moral responsibilities of leaders will be critiqued, along with the development of relationships between organisational decision makers, leaders, and followers, within businesses.
    6.00
  • IUG 3007 – Enterprise, Innovation and Creativity (Plymouth) The aim of the module is to develop an understanding of the concepts of enterprise, innovation and creativity within the context of a variety of organisational and market settings. Students will learn about and apply creative processes to develop an innovative and viable business concept as well as evaluating the resourcing requirements of the proposed business concept (both financial and non-financial).
    6.00
  • CSC 350 – Data privacy, Protection and Governance This course is designed to help students with very little or no computing background learn the basics, key issues, and challenges in data privacy, protection and governance. This course will cover how managers can address these challenges across different types of organisation using relevant case studies and exercises.
    6.00
  • MGT 498 – Capstone The module will focus on the organisational structures and strategies appropriate to successful business management in a variety of different sectors and countries. It provides student with the opportunity to compare and contrast the practice of international strategic management in different business sectors, and within different cultural and economic contexts.
    6.00

Distinguished Speakers

Pedro Simko

Pedro Simko

Director, Publicis Europe
Graduation Ceremony

Paul Polman

Paul Polman

Chief Executive Officer, Unilever Graduation Ceremony

Why IIG

Nationalities of Bachelor Students
  • 1. Europe (45%)
  • 2. Asia (28%)
  • 3. America (17%)
  • 4. Africa (10%)
Faculty

Faculty

The Bachelor of Business Administration program draws on the wealth of international know-how and resources of its faculty, visiting speakers.

Study in Switzerland

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.
 
 
 

An International Network

An International Network

The International Institute in Geneva has established a strong network, developing exchange programs with 23 universities worldwide. Learn more about our international network.

Your Career with your BBA/BSc

Your Career with your BBA/BSc

BBA/BSc graduates have gone on to careers in marketing, management, finance and banking, project management in multinationals, family businesses, private banking, governments and international organizations. 

Career Services

Career Services

The International Institute in Geneva provides for counselling to assist students in their career decisions.

Learning Outcomes

  • Students will demonstrate functional knowledge of the business subjects.
  • Students will apply key concepts of business administration to business scenarios, in global context.
  • Students will demonstrate analytical and synthesis skills to problem solving
  • Students will use techniques and tools for strategic decision making
  • Students will apply ethical framework to complex business decision making

Admission Requirements

  • A completed application form with an essay (200 to 300 words) on one of the following topics:
    - Describe your biggest achievement in any aspect of your life and the reasons for this success.
    - Select a current issue of national or international importance which you think will have an impact on society. Explain why.
  • A certified copy of a secondary school diploma in English
  • Certified High School transcripts in English for the last 3 years
  • Two passport size photos
  • A Curriculum Vitae / Resume
  • A copy of the student’s passport
  • A recommendation letter from a guidance counselor or school official (principal or teacher) in English
  • An English Proficiency test of your choice between IELTS (min. score 6.0), TOEFL (min. score 80 internet based; min. score 550 paper-based; min. score 213 computer-based) or Cambridge Advanced Certificate (min. grade C).
  • A non-refundable application fee payable in Swiss Francs CHF 150.-, Euros €140.- or US Dollars USD 150.-
Apply now